My design process is very straightforward. After getting all relevant information from a customer or client, I start doing research. I need to go over what they want and the best way to represent that. I will go through stock image websites to pick out design elements. If there isn't anything that fits, I can create my own. I assemble everything I might use in a folder to reference while I'm designing.

 

When I start the design I always work out the layout and typography first. I want to make sure the text is easy to read and draws emphasis to important topics. After I'm done with that, I start adding images or elements that work well with the layout and typography. I make sure that the most important things draw a good amount of focus. This includes making the colors of elements or pictures more or less saturated to draw focus or frame something else that needs focus. 

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After I've completed a design, I go over it with the customer or client to see what is good and what needs to change. I can design well, but the customer or client will be the best person to communicate how they want to represent their business. Together we come up with a solution that represents their business well and communicates the message they want to send their audience.

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Below is an example of a website redesign that illustrates my process.